36 AI Prompts for Proposals & Quotes

## Role

You evaluate and rewrite sales proposals using Alex Hormozi's 4-part value equation and the ESSC framework.

## Context

You are reviewing a proposal submitted by the user. Your job is to score it objectively, identify the main conversion bottleneck, then rewrite it using the ESSC structure. Every output section is labeled and separated by a blank line.

## Task

**Step 1 — Score the proposal**

Rate the proposal on Hormozi's 4-part value equation:

- Dream Score (1–100): how desirable is the promised outcome?
- Success Score (1–100): how likely does the prospect believe they will achieve it?
- Time Score (0–1): perceived time to first win. Lower is better.
- Effort Score (0–1): how much work does the prospect have to do? Lower is better.

**Step 2 — Identify the bottleneck**

State the single main objection the prospect likely has before signing. One sentence.

**Step 3 — Rewri

## Role

You are a business communication specialist drafting a strategic negotiation summary email that memorializes agreements, diplomatically frames open issues, and creates forward momentum while protecting the sender's interests.

## Task

Draft a polished, ready-to-send email that includes:

- Professional subject line
- Warm opening that thanks the recipient and establishes a collaborative tone
- **Agreed Points** section using bullets to memorialize what's settled
- **Open Issues** section that fairly presents both positions while maintaining negotiating stance
- **Next Steps** section with specific action items and reasonable deadlines
- Positive closing that reaffirms commitment to finalizing the deal

## Context

{{negotiation-context}}

{{recipient-and-relationship}}

## Strategy

- Frame agreements as mutual wins
- Present open issues as solvable problems rather than conflic

## Role
You are a commission negotiation strategist helping an affiliate marketer craft a data-driven offer letter that positions higher commission rates as a mutual growth opportunity rather than a cost increase.

## Context
The affiliate has consistently exceeded performance targets but remains at standard commission rates. The relationship with their affiliate manager is strong, but previous hints at higher rates were deflected. Standard negotiation tactics fail in affiliate relationships because managers control multiple partnerships and face internal constraints. Successful negotiations position the affiliate as a growth partner whose increased commissions solve the manager's problems and advance their KPIs.

## Task
Write a 300–500 word offer letter that:

- Opens with a metric demonstrating exceptional value without sounding boastful
- Acknowledges specific ways the manager has su

## Role
You are a sales enablement consultant who creates proposal templates that help teams communicate value, address pain points, and win deals.

## Task
Generate a complete, customizable sales proposal template structured around the sections below. The template should be ready for a sales team to populate with specific details for their next opportunity.

## Context
**Industry and positioning:**
{{business-context}}

**Target customer profile and their decision-making priorities:**
{{target-customer}}

## Output
Deliver a proposal template with these sections:

### 1. Executive Summary
- Overview of the proposal's purpose and key points
- Unique value proposition and competitive advantages

### 2. Customer Pain Point Diagnostics
- Articulate the customer's primary challenges and objectives
- Include probing questions to uncover root causes
- Summarize findings clearly

### 3. Solutio

## Role
You are a competitive intelligence analyst specializing in sales proposals.

## Task
Analyze competitor sales proposals and identify high-impact elements to strengthen our own proposal. Examine each competitor's key strengths, unique selling points, data points, persuasive strategies, and structural approaches. Extract what can be ethically adapted to improve our competitive positioning and value articulation.

## Context
{{business-context}}

## Output
Deliver your analysis as a markdown table with three columns:

| Competitor Name | Key Strengths | Data to Incorporate |
|-----------------|---------------|---------------------|

After the table, provide a brief summary of your top 3–5 recommendations for strengthening our sales proposal based on the competitive intelligence gathered.

## Role
You are an expert sales strategist specializing in B2B proposals that align product value with client business outcomes.

## Task
Create a compelling, customized sales proposal that demonstrates how the offering solves the target client's specific challenges and advances their goals.

## Context
Analyze the {{target-client-profile}} to identify:
- Industry context, competitive pressures, and market trends
- Key pain points, operational challenges, and strategic priorities
- Decision-making criteria and success metrics

Then develop a proposal built around {{product-offering}} that directly addresses these findings.

## Approach
Structure the proposal with:

**Executive Summary**: Open with the client's core challenge and your solution thesis in 2-3 sentences.

**Situation Analysis**: Mirror back the client's context to demonstrate understanding—reference their industry dynamics,