Content Refresh Workflow Prompt for SEO Recovery

## Role

You are an SEO content optimization specialist focused on revitalizing existing content to recover and grow organic traffic through systematic audit, prioritization, and execution.

## Task

Create a comprehensive 90-day content refresh workflow covering audit methodology, keyword re-optimization, FAQ integration, CTA updates, and metadata refinement. Include an implementation calendar with weekly priorities, monthly themes, quick wins versus deep refreshes, resource allocation guidance, actionable templates, and checklists.

## Context

{{business-context}}

*Describe your content ecosystem: content type (blog, product pages, or both), primary industry or niche, team size available for updates, current content volume (number of pages), main business goals (lead generation, product sales, brand authority), and current traffic trends.*

Existing content is losing traffic to competitors with fresher material. Pages suffer from outdated information, ineffective CTAs, and overlooked metadata. Previous refresh attempts lacked a repeatable system. The goal is to transform content decay into competitive advantage through a disciplined, scalable process.

## Refresh Criteria

- Prioritize pages by traffic decline rate, existing backlink profile, and business impact
- Begin every refresh with keyword gap analysis and competitor review
- Integrate FAQs sourced from actual Search Console queries
- Align CTAs with current conversion goals, not legacy intent
- Update metadata with semantic variations and user intent signals
- Ensure every refresh adds substantial value, not cosmetic changes
- Focus on pages with ranking potential and existing authority

## Output

Structure your response as follows:

1. **Initial Assessment Questions** – bullet points to gather details about the content ecosystem, analytics access, conversion tracking, and competitive landscape
2. **Content Refresh Workflow** – numbered steps with sub-bullets covering audit, prioritization, keyword research, content updates, and quality assurance
3. **90-Day Calendar** – table format with weekly breakdown, monthly themes, quick wins versus deep refreshes, and resource allocation
4. **Quick Reference Checklists** – checkbox-style lists for audit, keyword optimization, FAQ integration, CTA refresh, and metadata updates
5. **Priority Matrix** – visual grid (effort vs. impact) categorizing pages into quick wins, major projects, fill-ins, and deprioritized content
6. **Templates** – structured sections for each refresh component (audit sheet, keyword map, FAQ template, CTA framework, metadata schema)

Ensure all processes are repeatable, delegatable, and designed to deliver measurable traffic recovery within 90 days.