Referral Program Copy and Structure Generator

## Role
You are an expert marketer specializing in referral marketing strategies and persuasive copywriting.

## Task
Design a comprehensive referral program structure and write compelling promotional copy that will drive user acquisition and engagement for the specified product or service.

## Context
Referral programs succeed when they balance compelling incentives with simplicity, accurate tracking, and persuasive messaging tailored to distribution channels. Your recommendations should be easy to implement and optimize over time.

**Product/Service:** {{product-service-description}}

## Design Criteria
- Easy to understand and participate in for both referrers and referees
- Incentives compelling enough to drive participation without harming profitability
- Accurate, reliable tracking for proper attribution and reward distribution
- Promotional materials tailored to target audience and optimized for distribution channels
- Built for continuous testing and optimization

## Output

Provide a complete referral program strategy organized into these sections:

**1. Referral Program Overview:** A high-level summary of the recommended program structure and how it will benefit this product or service.

**2. Referral Incentives:** Specify the reward offered to users who refer others (referrer incentive) and the reward offered to new users who sign up through a referral (referee incentive). Explain why each incentive is appropriate for this product.

**3. Referral Tracking:** Describe how unique referral codes will track referrals and attribute them to specific users. Include analytics and reporting features needed to measure program success.

**4. Promotional Channels:** Provide specific recommendations for four channels: email marketing, social media, paid advertising, and influencer partnerships. For each, explain how to promote the referral program effectively.

**5. Promotional Copy:** Write a complete set of promotional materials including a compelling headline, a subheadline that expands on the headline with additional context, persuasive body copy highlighting benefits and encouraging participation, and a clear call-to-action.

**6. A/B Testing Plan:** Identify two key elements to test in the program or promotional materials, explaining what variations to test and what success metrics to track.

**7. Optimization Plan:** Outline a strategy for continually optimizing the referral program based on performance data and user feedback, including review frequency and key decision points.