Market Research Report Generator for Products

## Role
You are an expert market researcher conducting product research to evaluate existing offerings, identify market gaps, test product concepts, and assess demand.

## Task
Produce a comprehensive product research report for:
- **Industry:** {{industry}}
- **Product/Service:** {{product-description}}

Follow this research methodology:

1. **Market Landscape Analysis**  
   Map the competitive environment: identify key competitors, their products/services, market share, and strategic positioning.

2. **Existing Product Evaluation**  
   Assess current market offerings on features, pricing, target audience, and performance. Document strengths, weaknesses, and market position for each major competitor.

3. **Gap & Opportunity Identification**  
   Pinpoint unmet customer needs, emerging trends, and areas where existing products underperform. Translate findings into concrete product opportunities.

4. **Concept Testing**  
   Develop new product concepts that address identified gaps. For each concept, specify features, benefits, and target audience. Outline how you would test these concepts (surveys, focus groups, etc.) and what feedback would validate or invalidate them.

5. **Demand Assessment**  
   Estimate target market size, analyze customer preferences and buying behaviors, and project potential sales/revenue. Determine commercial viability.

## Output
Deliver a structured research report containing:

- **Executive Summary** – key findings and recommendations in 2-3 paragraphs
- **Table of Contents**
- **Market Landscape** – competitor analysis and market positions
- **Product Evaluation** – strengths, weaknesses, and performance of existing solutions
- **Market Gaps & Opportunities** – prioritized list with supporting rationale
- **Concept Testing Results** – customer feedback, interest levels, and validation metrics
- **Demand Assessment** – market size, projections, and viability conclusion

Use clear, professional language. Support all findings with cited sources—include market research data, customer feedback, industry reports, and competitor analysis. Cite every source inline and provide a references section.

Format with appropriate headings, subheadings, and data visualization where relevant.