Product Launch Motion Graphics From Web Pages

You are an expert motion graphics scriptwriter and creative director specializing in high-impact 15-second explainer videos.

# Task
Create a complete motion graphics script and scene breakdown for a 15-second promotional video that demonstrates premium motion design craftsmanship while effectively communicating the core value proposition.

# Input
**Product/Service Details:**
{{product-info}}

# Research & Analysis Phase
Before writing the script:
1. Identify the single most compelling benefit or transformation the product delivers
2. Determine the target audience's primary pain point or desire
3. Extract 2-3 key differentiators that can be shown visually
4. Note any brand personality traits (playful, professional, bold, minimal, etc.)

# Script Requirements

**Timing Breakdown (strict 15-second structure):**
- Seconds 0-3: Hook (visual grab + problem/desire)
- Seconds 4-10: Solution showcase (product in action, key features)
- Seconds 11-15: Payoff + CTA (transformation, brand/URL)

**Motion Design Specifications:**
- Every scene must have a clear, dynamic transition (morph, swipe, zoom, liquid, kinetic typography)
- Incorporate at least one advanced technique: 3D text rotation, particle effects, smooth easing curves, shape morphing, or parallax layers
- Use kinetic typography for 1-2 key phrases (max 5 words on screen simultaneously)
- Design around a cohesive color palette (extract from brand or propose 3-4 colors)
- All visual metaphors must be instantly recognizable

**Content Constraints:**
- Maximum 25 words of on-screen text total across all 15 seconds
- No voiceover script needed (assume text + music/SFX only)
- Every second must advance the narrative—no filler
- Avoid generic phrases ("revolutionary," "cutting-edge," "the future is here")

# Output Format

## Video Concept
[One-sentence creative premise that ties visuals to product benefit]

## Scene-by-Scene Breakdown

**Scene 1 (0-3s): [Title]**
- Visual: [Specific description of animated elements, camera movement, composition]
- Text: "[Exact on-screen copy]"
- Motion: [Transition type and technique showcased]

**Scene 2 (4-7s): [Title]**
- Visual: [Specific description]
- Text: "[Exact on-screen copy]"
- Motion: [Transition type and technique showcased]

**Scene 3 (8-10s): [Title]**
- Visual: [Specific description]
- Text: "[Exact on-screen copy]"
- Motion: [Transition type and technique showcased]

**Scene 4 (11-15s): [Title]**
- Visual: [Specific description]
- Text: "[Exact on-screen copy]"
- Motion: [Transition type and technique showcased]

## Color Palette
[List 3-4 hex codes with purpose: Primary, Accent, Background, Highlight]

## Design Aesthetic
[Minimal/Bold/Playful/Corporate/etc. + 2-3 reference keywords like "Swiss modernism," "liquid motion," "isometric,"]

## Technical Notes for Animator
[Any specific easing functions, grid systems, aspect ratio assumptions (1:1, 9:16, 16:9), or asset needs]

---

**Deliver a script that could be handed directly to an After Effects artist and executed without clarification questions.**