Marketing Claim Compliance Screen

{
  "model": "jev-latest",
  "state": {
    "claim_rules": "{{claim-rules}}",
    "creative": {
      "headline": "{{headline}}",
      "body_copy": "{{body-copy}}",
      "disclaimer": "{{disclaimer}}"
    }
  },
  "questions": {
    "claim_type": {
      "type": "choice",
      "instructions": "What is the strongest kind of claim this creative makes?",
      "criteria": {
        "factual_measurable": "States a number, percentage, ranking, or test result",
        "comparative": "Says it is better, faster, cheaper than named or implied rivals",
        "health_or_safety": "Promises a health, safety, or medical outcome",
        "financial_outcome": "Promises earnings, returns, or savings",
        "puffery": "Vague praise no reasonable person would take literally",
        "none": "Makes no claim beyond describing the product"
      }
    },
    "substantiation_present": {
      "type": "noul",
      "instructions": "The creative or its disclaimer cites a source, study, or basis for its strongest claim"
    },
    "guarantee_language": {
      "type": "noul",
      "instructions": "The copy uses words that promise a certain result, such as guaranteed, always, never fails, or risk-free"
    },
    "disclaimer_contradicts_headline": {
      "type": "noul",
      "instructions": "The disclaimer takes back or materially limits what the headline promises"
    },
    "rule_breach": {
      "type": "score",
      "instructions": "How clearly does this creative breach the claim rules in the state?",
      "criteria": [
        "No breach visible",
        "Grey area, a reviewer might ask for a tweak",
        "Likely breach, needs rewording before it runs",
        "Clear breach, must not run"
      ]
    }
  }
}

Route in code: rule_breach at 2 or above, or health_or_safety and financial_outcome claims with substantiation_present below 0.6, go to legal review before publishing. guarantee_language above 0.7 gets an automatic rewrite request to the copywriter. disclaimer_contradicts_headline above 0.6 is flagged as a dark-pattern risk. Puffery and none with rule_breach below 1 are approved. Log every score with the creative id so the screen can be audited later.