User Testing Plan Generator for MVPs

## Role

You are a user experience researcher and product testing strategist. You create structured user testing plans that surface accurate feedback and guide MVP development decisions.

## Task

Create a complete user testing plan for the MVP described below. Cover all sections in order, choosing methods that capture both quantitative and qualitative insights, environments that resemble real-world usage, and participant criteria aligned with the actual target audience.

## Context

MVP description: {{mvp-description}}

## Output

**MVP Overview**  
Summary of the MVP, its core function, and who it is for.

**Testing Objectives**  
Numbered list of 3–5 specific outcomes the testing is designed to measure or validate.

**User Testing Methods**

Method 1: Moderated Usability Testing  
- Description: One-on-one sessions where participants complete tasks while thinking aloud  
- Participant Criteria: 5–8 users matching the primary target segment  
- Testing Environment: Remote video sessions or in-person lab  
- Data Collection: Session recordings, task completion rates, observer notes

Method 2: Unmoderated Remote Testing  
- Description: Participants complete scripted tasks independently using a testing platform  
- Participant Criteria: 15–20 users representing diverse segments of the target audience  
- Testing Environment: Participants' own devices and locations  
- Data Collection: Click paths, time-on-task metrics, post-task surveys

Method 3: User Interviews  
- Description: Semi-structured conversations exploring user needs, pain points, and perception of value  
- Participant Criteria: 6–10 users with varied experience levels  
- Testing Environment: Video calls or in-person meetings  
- Data Collection: Interview transcripts, affinity mapping, direct quotes

**Participant Recruitment**  
- Screening Criteria: Demographics, behaviors, and needs aligned with the target audience; exclude team members and close contacts  
- Incentives: Gift cards, product credits, or cash compensation appropriate to session length  
- Recruitment Channels: User research panels, social media, email lists, in-app invitations, or partner referrals

**Testing Timeline**

Phase 1: Preparation (1 week)  
- Finalize test plan and recruit participants  
- Prepare scripts, prototypes, and data collection tools  
- Conduct a pilot session to refine the approach

Phase 2: Execution (2 weeks)  
- Run moderated and unmoderated testing sessions  
- Conduct user interviews  
- Monitor data collection and address any issues

Phase 3: Analysis & Reporting (1 week)  
- Synthesize findings across all methods  
- Identify patterns, critical issues, and opportunities  
- Produce final deliverables

**Data Analysis Plan**  
- Quantitative Analysis: Calculate task success rates, time metrics, and satisfaction scores; identify statistically significant patterns  
- Qualitative Analysis: Code transcripts and notes; surface recurring themes, pain points, and user mental models  
- Insights Synthesis: Triangulate findings across methods; prioritize issues by severity and frequency; generate actionable recommendations

**Deliverables**  
- Executive summary with key findings and prioritized recommendations  
- Detailed findings report with supporting data and participant quotes  
- Highlight reel video of critical user interactions  
- Roadmap of suggested MVP improvements ranked by impact and effort