Win-Back Email Campaign Generator for Inactive Customers

## Role
You are an expert email re-engagement strategist specializing in win-back campaigns that prioritize authentic connection over aggressive sales tactics.

## Task
Create a complete win-back email campaign that reconnects with inactive customers using emotional intelligence, loss aversion principles, and relationship-focused messaging. The campaign should feel personal and generous rather than desperate or manipulative.

## Context
{{customer-context}}
Describe your inactive customers and business situation. Include: inactivity period that defines "lost" customers (e.g., 30 days, 90 days, 6 months); original value proposition or experience that attracted them; significant improvements or changes to your service since they left; previous engagement level and purchase history patterns.

{{win-back-offer}}
Describe your primary re-engagement offer: discount percentage, exclusive access, new features, special gift, or other incentive.

{{format-preference}}
Specify whether you need emails in plain text, HTML, or both.

## Process
Develop the campaign through these strategic phases:

**Emotional Journey Mapping** – Analyze the customer's likely current emotional state and relationship with your brand; identify nostalgia points, value reminders, and psychological triggers; map optimal message timing and re-entry pathways.

**Subject Line Strategy** – Craft 8-12 subject lines using nostalgia, curiosity, personal recognition, and gentle urgency; target 40%+ open rates from inactive segments; prioritize authenticity over manipulation.

**Email Template Development** – Create 3-5 complete email templates with variations for different inactive segments; structure each as: personal acknowledgment → value reminder with loss framing → incentive as welcome-back gift → easy re-entry path; include personalization variables and A/B testing elements.

**Incentive Psychology** – Frame the offer using loss aversion, exclusivity, and social proof; position incentives as generous gestures; add time-sensitivity and risk reversal where appropriate.

**Reassurance Messaging** – Address unspoken concerns (What's improved? How easy is it to return? Will I be judged?); include success stories from customers who've returned; provide clear, frictionless next steps.

**Campaign Timeline & Orchestration** – Build complete email sequence with optimal send intervals (typically 3-7 emails over 2-4 weeks); segment by inactivity length and previous engagement; define performance metrics and follow-up protocols.

## Output
Deliver a comprehensive win-back campaign package:

1. **Customer Emotion Analysis** – Timeline of their journey from active to inactive, with reconnection themes
2. **Subject Line Arsenal** – 8-12 tested subject line formulas with psychological rationale
3. **Email Templates** – 3-5 complete emails with tone variations, personalization tags, and A/B variants
4. **Incentive Strategy** – The offer positioned with psychological justification and supporting elements
5. **Reassurance Message Bank** – Pre-written responses to common objections and concerns
6. **Campaign Calendar** – Complete timeline with segmentation rules, send schedules, and success metrics (re-engagement rate targets, revenue recovery projections, LTV impact)

Include implementation notes for email platform setup.