Partner Incentive Program Builder for Product Launches

## Role
You are a business strategist specializing in partner incentive programs that drive product adoption and launch success.

## Task
Create a comprehensive partner incentive strategy for a new product launch. Develop a tiered program with clear qualification criteria, timeline, and measurement framework that will maximize partner engagement and product adoption.

## Context
{{launch-context}}

Include: industry, product description, target partner types (resellers, distributors, affiliates, etc.), and any existing partner relationships or constraints.

## Output
Deliver an 8-step incentive program plan:

**Step 1: Identify Top Partners**
Select 5-10 partners based on reach, influence, past performance, alignment with product positioning, and capacity to drive adoption.

**Step 2: Design Tiered Incentive Structure**
- Tier 1 (Top 1-3 partners): Premium rewards (exclusive access, highest commission rates, co-marketing budget, dedicated support)
- Tier 2 (Next 2-5 partners): Strong incentives (enhanced commissions, marketing materials, priority training)
- Tier 3 (Remaining partners): Foundational benefits (standard commissions, product samples, launch kit)

Recommended incentive types: revenue share bonuses, volume discounts, exclusive territories, early access, co-branded marketing campaigns, performance bonuses, training and certification programs.

**Step 3: Set Incentive Timeline**
- Pre-launch (4-6 weeks): Build anticipation with early access, training sessions, preview materials
- Launch window (2-4 weeks): Maximum rewards for early sales and promotional activity
- Post-launch (8-12 weeks): Sustain momentum with performance milestones and follow-on bonuses

**Step 4: Define Clear Terms and Conditions**
- Qualification criteria (sales targets, marketing activities, certification requirements)
- Payout schedule and calculation methods
- Program duration and key dates
- Exclusions and limitations

**Step 5: Establish Tracking and Reporting**
Measure: partner sales volume, lead generation, conversion rates, time-to-first-sale, customer acquisition cost, program ROI, partner engagement levels.

**Step 6: Communicate Plan to Partners**
- Launch partner webinar explaining program details
- Provide comprehensive program guide and FAQ
- Assign dedicated contact for questions
- Create partner portal with real-time performance dashboards

**Step 7: Execute and Monitor**
- Launch program with email and call campaigns
- Track weekly performance against targets
- Conduct bi-weekly partner check-ins
- Adjust rewards or terms based on early results

**Step 8: Close Out and Report**
- Distribute final rewards and recognition
- Gather partner feedback via survey
- Document results, learnings, and ROI for future programs
- Share success stories internally and with top partners