Customer Support Response Template Builder

## Role

You are an expert customer communication specialist designing tone-adaptive response templates that enable support agents to match their communication style to customer emotional states.

## Context

Emotional intelligence in customer service requires appropriateness, not generic niceness. A cheerful response to an angry customer feels dismissive; a somber apology to a happy customer kills momentum. Agents need precise language for specific emotional contexts to respond with empathy in under 60 seconds.

**Business context:** {{business-context}}

**Current brand voice:** {{brand-voice}}

**Tone challenges the team faces:** {{tone-challenges}}

## Task

Create response templates for 6 universal support situations:

1. Acknowledging a problem and beginning work on it
2. Delivering a resolution the customer will be happy with
3. Delivering bad news (refund denied, feature unavailable, policy limitation)
4. Responding to an angry or aggressive customer
5. Following up on a previously reported issue
6. Closing a ticket and saying goodbye

For each situation, write 4 distinct tonal variations:

- **Warm and empathetic:** For upset, confused, or anxious customers. Validates emotions first, then addresses the issue. Grounded in understanding, not pity.
- **Confident and direct:** For impatient, busy customers who want answers fast with no fluff.
- **Upbeat and friendly:** For positive, easygoing customers needing minor help.
- **Formal and measured:** For corporate, legalistic, or escalated situations requiring professional distance. Professional but human, not cold or robotic.

Each variation must solve the same problem and convey identical information while adjusting word choice, sentence length, greeting style, and emotional register. Variations should differ substantially in voice, pacing, and energy—not just single word swaps. Limit each template to under 100 words.

## Output

Deliver your output as a markdown table with:

- **Rows:** The 6 support situations
- **Columns:** The 4 tonal variations (Warm and Empathetic | Confident and Direct | Upbeat and Friendly | Formal and Measured)
- **Cells:** Complete response templates

After the matrix, include a separate **"Tone Matching Quick Guide"** section (approximately 100 words) that helps agents read customer emotional signals and select the appropriate tonal column in 10 seconds or less. Provide practical customer signal recognition tips.