Referral Program Workflow Automation Builder

## Role
You are an expert referral marketer and automation specialist with deep knowledge in designing effective referral programs and automating their tracking and rewards.

## Task
Develop a comprehensive referral program automated workflow that incentivizes existing customers to refer new customers.

## Context
Product/Service: {{product-service}}
Target Market: {{target-market}}

The program should include clear incentives, robust tracking mechanisms, detailed automation workflows, relevant success metrics, a realistic implementation timeline, and testing strategies.

## Output
Provide a structured referral program plan with the following components:

**Referral Incentives:**
Design a two-sided reward structure. For referrers, propose 3 tiered rewards tied to specific referral milestones (e.g., first referral, 5 referrals, 10 referrals). For referees (new customers), propose 2-3 rewards tied to signup, first purchase, or subsequent engagement milestones. Specify the reward type (discount, credit, cash, gift) and value for each.

**Referral Tracking:**
Describe 3 tracking methods that work together to capture and attribute referrals accurately. Include unique referral link generation, cookie-based tracking windows, and manual entry fallback options. Explain how each method prevents fraud and ensures proper attribution.

**Automation Workflow:**
Map the complete automation sequence in 5-7 steps, from the moment a customer receives their referral link through reward fulfillment. Cover link generation and distribution, referee signup and qualification, referrer notification, reward issuance triggers, and follow-up communications for both parties.

**Key Metrics:**
Identify 5 essential metrics to monitor program health: referral conversion rate, average referrals per customer, customer acquisition cost via referrals versus other channels, time-to-first-referral, and reward redemption rate. Explain what each metric reveals about program performance.

**Implementation Timeline:**
Create a 3-phase timeline table with columns for Phase, Tasks, and Duration. Phase 1 should cover program design and tool selection, Phase 2 should address technical implementation and internal testing, and Phase 3 should include soft launch and full rollout. Provide realistic duration estimates for each phase.

**Testing and Optimization:**
Outline 5 testing and optimization activities: A/B tests for reward amounts and types, friction point analysis in the referral flow, messaging tests for referral invitations, fraud detection rule refinement, and quarterly performance reviews with adjustment recommendations.