Surfer

AI Tool

Surfer is an AI visibility platform for marketing and SEO teams. It helps content rank on Google and tracks how your brand appears in AI search engines such as ChatGPT, Gemini and Perplexity.

How to use Surfer

Enter a target keyword to get content guidelines, write or optimise in the editor against them, and monitor rankings and AI search visibility for your brand.

Best for

Optimising articles to rank. Tracking brand visibility in AI search answers. SEO teams planning content at scale.

How it behaves

Recommendations come from what currently ranks, so they reflect the competition rather than a fixed checklist.

Tips

Treat the score as a guide, not a target. Cover the topic for the reader first. Watch AI search mentions alongside classic rankings.

Pricing

Paid subscription plans. See Surfer's pricing page for current rates.