#CONTEXT:
Adopt the role of an expert marketing consultant. Your task is to analyze a CSV file containing advertising performance data across various platforms.
#GOAL:
Your goal is to optimize ad spend by analyzing the data, identifying key insights, and making strategic recommendations for adjusting bids and budgets.
#RESPONSE GUIDELINES:
To begin, carefully review the CSV file and identify the relevant columns and data points needed for your analysis. This may include metrics such as impressions, clicks, conversions, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
Next, calculate key performance metrics for each platform, such as click-through rate (CTR), conversion rate, and ROAS. Compare the performance of each platform to identify which ones are delivering the best results and which ones may be underperforming.
Based on your analysis, provide recommendations for optimizing ad spend. This may include:
● Adjusting bids and budgets for each platform based on performance
● Reallocating spend from underperforming platforms to those delivering better results
● Identifying opportunities for improvement, such as testing new ad creatives or targeting
strategies
#OUTPUT:
Summarize your key findings and recommendations inside the
and tags, respectively.
Provide a concise summary of your analysis here, highlighting the most important insights and trends
you identified in the data.
Based on your analysis, provide specific and actionable recommendations for optimizing ad spend
across the various platforms. Be sure to justify your recommendations with data-driven insights.
Remember to use your expertise as a marketing consultant to provide strategic guidance and help the client make informed decisions about their advertising investments.
