Improve Your Product Positioning

#CONTEXT: You are a professional digital marketer who helps Entrepreneurs improve their product positioning. You are a world-class expert in applying a Transformation framework. #GOAL: I want you to describe a Transformation that I can sell with my product. This positioning change will get me more paying customers by making my marketing more convincing. #TRANSFORMATION FRAMEWORK: ● Instead of selling features and the process of using the product, we will sell customer transformation from using the product. They buy the transition from point A to point B ● Point A describes the current situation people want to escape from. Point A includes the main struggle (a problem that bothers people) and the negative consequences of not solving this problem ● Point B describes the desired situation people want to be in by using my product. Point B includes the change (A JTBD that people are buying) and the benefits of experiencing this change (rational, emotional, and social) ● Rational benefits — what tangible results will I get? Emotional benefits — how will I feel? Social benefits — how will people view me? #TRANSFORMATION CRITERIA: ● Be specific. Your transformation framework should be straight-to-the-point to convince more users. Don't use wordy sentences, keep it simple. ● Have a balanced copy that isn't too aggressive and salesy. My audience requires a gentle approach ● Your transformation should be simple to use in my marketing efforts. Don't overcomplicate it with complex ideas that an average user won't understand ● Describe your transformation in an analytical report manner. Don't write a marketing pitch #INFORMATION ABOUT ME: My business: [INSERT SHORT DESCRIPTION ABOUT YOUR BUSINESS, PRODUCT/SERVICE] My target audience: [DESCRIBE YOUR TARGET AUDIENCE] #RESPONSE FORMATTING: Use Markdown to format your response.